Which type of ad may mislead a user into thinking they are clicking on a news story?

Native advertising is designed to blend seamlessly with the surrounding content, often mimicking the style and format of news articles or editorial pieces. This makes it appear as though it is part of the regular content that users would typically consume. Because of this similarity in presentation, users may be misled into thinking they are engaging with a standard news story rather than an advertisement, leading to a more favorable perception of the ad and potentially increasing engagement.

Other types of advertisements, such as pay-per-view ads, pop-up ads, or affiliate marketing ads, typically have different formats and are more easily identifiable as ads. Pay-per-view ads usually focus on charging based on views rather than blending into content, pop-up ads appear suddenly in a new window, disrupting the user experience, and affiliate marketing ads usually involve specific product promotions through links in content that is not disguised.