Banner ads typically use image formats such as JPEGs and GIFs to attract customers because they are designed to be visually appealing and capture the attention of users as they browse web pages. These ads are generally displayed in prominent locations on a website, often at the top, bottom, or sides of the page, allowing for high visibility. The combination of engaging visuals and concise messaging makes banner ads effective for driving traffic and enhancing brand recognition.
In the context of digital marketing, JPEGs are commonly used for their ability to contain high-quality images in relatively small file sizes, while GIFs offer the potential for simple animations. This ability to combine eye-catching visuals and motion helps convey messages quickly and can significantly enhance user engagement.
Other ad formats like social network advertising, while they may include imagery, often focus more on text and audience targeting through user interactions. URL ads typically consist of link promotions rather than visual formats, and video ads are designed to deliver content through moving images and sound, which utilizes different media types altogether.