Which of the following is a major advantage of online advertising compared to traditional print advertisements?

Online advertising offers a significant advantage in terms of interactivity. Unlike traditional print advertisements, which deliver a static message to the audience, online ads enable user engagement through various interactive elements. This allows users to click on ads to learn more, participate in polls, watch videos, or even make purchases directly. Such interaction can lead to a better user experience and a deeper connection with the brand, as it encourages active participation rather than passive consumption of information.

The ability to track interactions and gather data on user behavior further enhances the effectiveness of online advertising, helping advertisers to tailor their strategies and boost engagement levels. This level of interactivity is vital in today’s digital landscape, where consumers are increasingly looking for personalized and engaging content.