Business-to-Consumer (B2C) is the correct form of e-commerce that describes transactions where consumers purchase products or services directly from an online store. In a B2C model, businesses create online platforms to showcase their goods and reach individual customers, often providing an easy shopping experience that includes features like product descriptions, prices, and customer reviews.
This model addresses the direct relationship between the business and its end-users, making it convenient for consumers to browse products, add items to their virtual shopping cart, and complete purchases online. As a result, B2C e-commerce has grown significantly with the rise of the internet and online shopping trends, making it a dominant force in the retail market.
Other forms of e-commerce serve different types of transactions. For example, Business-to-Business (B2B) generally involves wholesale transactions between businesses rather than direct sales to consumers. Consumer-to-Consumer (C2C) refers to transactions between consumers, often facilitated by third-party platforms, while Consumer-to-Business (C2B) involves consumers offering products or services to businesses, which is not the primary focus of online shopping in a traditional sense.