Which E-Commerce model is characterized by transactions between businesses and individual consumers?

The Business-to-Consumer (B2C) e-commerce model is characterized by transactions that occur directly between businesses and individual consumers. This model involves companies selling products or services directly to end-users, such as the purchase of clothing from an online retailer or buying digital content from a streaming service.

B2C is the most common e-commerce format; it encompasses a wide range of industries including retail, services, and entertainment. The primary focus of this model is to attract consumers and provide them with a seamless shopping experience, often through user-friendly websites or mobile applications.

In contrast, other models serve different transaction types. For instance, Business-to-Business (B2B) involves transactions between businesses, usually for goods or services, with larger orders and longer sales cycles. Consumer-to-Business (C2B) refers to individuals brokering goods or services to businesses, typically found in freelance or gig economy settings. Consumer-to-Consumer (C2C) involves transactions between individuals, often facilitated by a third-party platform, such as auction or classifieds websites. Each model has distinct characteristics and functions within the broader framework of e-commerce, but the defining trait of B2C is its focus on the end consumer.