What type of advertising targets users based on their social network profiles?

Social Network Advertising specifically targets users based on their social network profiles, leveraging the data that platforms gather from users' interactions, interests, demographics, and behaviors. This form of advertising allows companies to tailor their ads to specific audiences by using detailed criteria that social networks provide. Advertisers can create campaigns that reach users who are more likely to engage with their products or services based on their social networking behavior.

The other types of advertising differ in their approach and mechanisms. Banner Ads generally display visual advertisements on websites irrespective of user profiles and are based more on general site traffic rather than individual interests. Native Advertising is designed to blend in with the content of the platform it appears on, making it less about targeting by profile and more about aligning with the context in which it's shown. Search Engine Marketing focuses on targeting users based on their search queries and is not directly tied to social profiles but rather on their intent at the moment of searching.

Thus, Social Network Advertising stands out as the method that directly aligns with utilizing users' social network profiles for effectively targeted advertising.