What term describes tools used to track and evaluate user interaction on E-Commerce websites?

The term that describes tools used to track and evaluate user interaction on E-Commerce websites is indeed "Web Metrics." Web metrics refer to the measurements and data that capture user behavior on a website, including metrics such as page views, bounce rates, conversion rates, and the duration of user sessions. These metrics provide valuable insights into how users interact with the website, which can help businesses optimize their online presence and improve user experience.

Web metrics are critical for understanding traffic patterns, assessing the effectiveness of marketing campaigns, and making data-driven decisions to enhance performance on e-commerce platforms. By analyzing these metrics, businesses can identify successful strategies as well as areas needing improvement, leading to better customer engagement and increased sales.

User analytics focuses on the analysis and interpretation of user data, but it is a broader concept that may not solely pertain to e-commerce. Market research generally involves gathering information about consumer needs and preferences, while performance indicators refer to specific metrics used to measure the success of objectives but do not specifically encompass tracking user interactions on websites.