What is the primary purpose of using cookies on a website?

The primary purpose of using cookies on a website is to track user behavior. Cookies are small text files stored on a user’s device by their web browser when they visit a website. These cookies can collect data about how users interact with the site, such as which pages they visit, how long they stay, and their preferences. This information is essential for website owners as it helps them understand user behavior, allowing for personalization of content and targeted advertising.

By analyzing this behavior, websites can improve user experience over time by tailoring their offerings based on user preferences and habits. While cookies may have other secondary functions, such as remembering login information or user preferences, their primary role is centered around understanding and tracking interactions to foster a more engaging and effective online experience.