What is a primary benefit of online retail environments compared to traditional storefronts?

The primary benefit of online retail environments compared to traditional storefronts is the wider customer reach. Online retail allows businesses to operate 24/7 without being limited by geographical locations. This means that customers from various parts of the world can access products and services at any time, significantly expanding the potential market for a business. In contrast, traditional storefronts are constrained by their physical location, limiting foot traffic and customer access based on proximity. This broader audience opportunity is particularly advantageous for niche products or services that may not have a large local customer base. Ultimately, online retailers can enhance their visibility and sales potential far beyond what is possible with a physical store.