What is a key characteristic of Social Network Advertising?

A key characteristic of social network advertising is that it leverages user profile data for targeting. This means that advertisers can utilize the information that users provide on their social media profiles, such as age, gender, interests, and even behaviors, to create highly targeted advertisements. This approach allows for more personalized marketing efforts, increasing the likelihood of engagement and conversion since ads can be tailored to meet the specific preferences and needs of individual users.

In contrast, other options do not align as closely with the defining features of social network advertising. For instance, while location targeting can be a strategy used in various advertising forms, it is not a defining characteristic of social network advertising itself. Similarly, focusing on search engine optimization is generally more associated with content marketing and website visibility rather than social network platforms. Lastly, while visual engagement can enhance an ad's effectiveness, it is not a requirement for social network advertising, as ads can come in various formats, including text-based posts.