What does SERP stand for in the context of search engines?

SERP stands for Search Engine Results Page, which refers to the page displayed by a search engine in response to a user's query. This page typically includes a list of results that the search engine deems relevant to the user's search terms, which may encompass organic search results, paid advertisements, and other elements like local results, images, or news articles.

Understanding SERPs is crucial for SEO (Search Engine Optimization) practices, as businesses strive to optimize their content to appear higher in these results, thereby attracting more traffic to their websites. The layout and content of a SERP may vary based on the search engine and the specific query, making it an important focus for both users seeking information and marketers aiming to improve visibility online.