What concept indicates that it is generally easier to reengineer a website than to redesign a physical store?

The concept that indicates it is generally easier to reengineer a website than to redesign a physical store is agility. Agility refers to the ability to adapt quickly and efficiently to changes. When it comes to web development, updates and changes can be implemented relatively easily and rapidly without significant interruptions or large-scale physical alterations. This allows organizations to respond to market trends, customer feedback, and technological advancements in a more fluid manner.

In contrast, physical redesigns of stores require substantial resources, time, and logistical planning. Changes may involve construction, alterations of space, and compliance with various regulations, making the process much more cumbersome and slow-moving. This difference highlights the inherent agility of digital platforms compared to the rigidity typically found in physical designs.