In the Cost per Thousand Impressions (CPM) model, how does payment occur?

The Cost per Thousand Impressions (CPM) model is a widely used advertising pricing model in which advertisers pay for ad placements based on the number of times the ad is shown, specifically measured in thousands of impressions. The term "impression" refers to a single instance of an advertisement being displayed to a user, regardless of whether they engage with it or not.

In this model, the payment is made for every 1,000 views of the advertisement. This means that advertisers are billed based on the number of times their ad is displayed to users, making it advantageous for campaigns that prioritize brand visibility over direct actions such as clicks or conversions. CPM is often employed for campaigns focused on enhancing brand awareness, as it allows businesses to reach a wider audience and ensure that their products or services are seen by many potential customers.

The other choices relate to different advertising models: payments for user downloads pertain to app install campaigns, click-through payments are associated with the Cost per Click (CPC) model, and generating sales aligns with Cost per Acquisition (CPA) models. Each of these models targets different aspects of advertising performance and outcomes, but CPM specifically focuses on the sheer volume of ad impressions.